Atheist Bus

Reading the newspapers I read this news about the Atheist Bus. At first moment was a little shocking that some groups pro atheism are advertising their position. It all started as a reaction of the Christian movements who writes biblical sentences. They campaign is very clear it says “There’s probably no God. Now stop worrying and enjoy your life.”

As a marketing and culture this is very interesting phenomena. This is marketing the faith or not faith. Is advertising some kind of values. The British society is very open minded, so this could be consider provocative in other country, but in England was well receive because it open the space for discussion. Looking in a marketing perspective is a good campaign because is strong, but not aggressive. Consider the possibility of the existence of God, so it is inclusive instead of exclusive. Also I liked it consider a strong insight of the modern society, that we pass our lives worrying about everything and sometimes religion is a source of conflict. Finally it had a positive outcome that believer or not believer, you have to consider… enjoy your life. That a positive campaign and not focus in freedom, guilt or intelligence. It only ivite you to enjoy.
Now it going to be launch in other catholic countries as Italy and Spain. Probably it will produce more concern in those societies, but surely will open more space to discussion…
Marketing your faith…ufff