Update about Swiffer

Swiffer as I mentioned before is a new brand that P&G launched in 1995 and now is one of their billion dollar brand. I mentioned before how the word of mouth and a good marketing campaign converted Swiffer in the new “Klennex” of the cleaning market.


Now I want to present the good and the bad part of become a well know brand.


Swiffer had become a Pop Culture Element so when Jessica Simpson decided to posed like a housewifein the cover of the Rolling Stone magazine, she decided to used WetJet Swiffer.



Saturday Night Live is a pop icon and their commercial parodies are part of the medals that a brand can have. Here is a 2007 paridy were a mommy buy Swiffer Sleepers to her kids. Is like a giant pajama wipe and she use her kids to clean the house. FUNNY FUNNY FUNNY






Finally the negative side of popularity, bad rumors. Rumors can hurt a brand, when they become popular are very difficult to deny. Some popular myths are about the meat of the Big Mac, Bubble Yum contain spider eggs or Coca Cola use to contain cocaine (the last one is suppostly true).



Also Swiffer suffer from this rumor. The email contain information about some ingredients (antifreeze) that hurt the liver of the animals. It claim that P&G put a warning in the label. P&G has had to react and in their web page precisely clear this point (Are the elements of Swiffer safe?). Also the American Society for the Prevention of Cruelty to Animals has posted information about this rumor on their site, confirming the P&G information.
So in conclusion, when your brand become popular many free and good publicity came, but you have to take care about all the bad intentional rumors that came with popularity. You always have to protect your brand, specially from bad intentional lies.
(source: www.snopes.com)