But now I will talk how this show and change from a product to an experience. I noticed this when I was looking a preview of the current season and in a fraction of a second and image appear in the TV. I was concern, maybe was an error, but maybe was a clue. This s the part when a normal program changed to an experience. They seeded some clues only for extreme users, for the loyal fan, for the core bases that care more about the program.
This was the image from a fake airlines that doesn’t exist, but you have a web page http://www.ajiraairways.com/. There was a complete fake webpage with advertising, possible routes, booking, boarding pass. I like this because give the same products different layers of intensity.
Lost transmit in public media, but in the net had created a new reality to the fan avid for more clues can follow. The best of this idea is that some pages you know that are fake and some others you are not so sure. So I follow and I founded different web pages related with the plot of lost.
One member of the crew used to be part of a band, here is his web page. http://www.driveshaftband.com/
The original airlines that the cast of Lost flew was Oceanic, here is the web page. http://www.oceanic-air.com/
Other member used to work in a fried chicken factory, here is their web page http://www.mrclucks.com/
And also the mysterious initiatives and projects has their own web pages with passwords only for savvy customers (not me, yet) http://www.thehansofoundation.org/ http://www.dharmaindustries.com/
So this is important because when we create a product/service/experience we need to find ways to involve, to engage to make the customers part of the adventure and I believe Lost had done well creating that experience.
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