New sensitive packaging for Mc Donalds Combo.

I just came from a doctor appointment and we stopped with my wife for a traditional and predictable McDonald’s fries and Big Mac. It was an enormous surprise when my wife noted important changes in the packaging. Mc Donald’s had change to make the packaging a more sensitive experience where you can feel the products. The change that we noticed where: 1. Put food elements in the products. They put a bag of potatoes in the fries and in the border of the hamburger you can see tomatoes, lettuce, cheese, etc. 2. They explained the benefit of the products. Why their fries are gold standard or why Big Mac is unique? 3. They have a composition of fonts that improve and give new energy to the design 4. They have 100% beef to fight against the “rumor” about the source of the Mc Donald’s food 5. They change the way to present the nutritional information in order to show that it is important to Mc Donald’s and it is clear and simple. I don’t know if this new facelift will increase the sales, but the change improve in the life to be closer to the consumer, to answer to their doubts, to look for a closer experience. I believe this is important because show that even classic icon have to change is order to bring a marketing experience.

NEW PACKAGING

Swiffer, from a brand to my brand...

I had the luck to make a study for Brand Strategy about Swiffer. I chose that brand because is one of the only brand that actually my wife request for me to buy. After she bought, she share her experience with another friend that also had listened about the brand. It is a new brand, but created a new concept, give new energy to something so boring as cleaning. It can be funny with Swiffer.

So I researched in the net and I found incredible stuff. P&G create a internet campaign that you can upload a video showing how they “broke up” with their  mop and bucket, and change to Swiffer.

This is not the only amazing this, I found that people create their own pads (reusable changing the product to a more environmentally friendly).

This is important because in an oversaturated market created new business. Found the need and attack in a new way

Is Obama a Brand?

After watching the amazing president assumption I wandered how everyone is a brand. Obama is today a hot topic a brand that even the most traditional brands as Pepsi want to link. When you become public, your name, your face, your voice is associated with ideas or concepts as the brand. Our name probably is the most valuable brand. Out name tell the history of our family, our name tell brings the tradition. So if we are brands, what is the product/service that we are selling? Are we selling, giving or renting?. Looking for the 4 P’s of us is pretty funny.
First product. We can look in a more functional level and consider our personal features. I’m 5-8, Hispanic, healthy with a lot of hair (I don’t know why this is important, but in the ads appear to be very relevant). The package also includes studies of engineering and business. The product comes with 3 necessary accessories (wife and 2 kids) that complete the whole need of a family. Also you can but other non necessary accessories as house, car and computers. In the sensitive side of this product you can see a strong sense of family and ethic values.
After the product, the price. This is very polemic, price for what. Do people have price… does everybody have a price as show in movies like “Indecent Proposal”? I believe I request a salary according with the attributes of my product. But doesn’t mean that I have a priceThen the place. I just have a conflict with a company that I would love to work for them, but they had possibilities in Peru, Colombia or Puerto Rico. All are very good countries, but I wanted to stay in U.S. The place my product will be sold is I the U.S. because had value to the other sub-products (kids educations) and for future depreciation (I increase my value if I had worked in U.S.)
Finally promotion. This is a word of mouth. This must be very gently, but every person “sell” the best stories when you have a dinner, that is an advertising campaign.
So are you a product? Are you sure you are not? Who is your consumer? How they see you? For the moment keep with the big brands like Coke, McDonalds, Oprah and Obama

The Beginning

This blog born from a need of one class that I’m taking in Notre Dame. I would like to include views, perspectives, imaginary, creativity and flavor to the market place.

We are in a very weak position. I represent this with a picture of the Ice cube of First Source Bank. It’s a symbol of how frozen is the market, how frozen are the expectative, how frozen are the ideas and hope. That is today market.

So how we react to this… Is a good question that I can’t assure that I have the answer, but I think that today, more than ever, we have to take the risk to follow our dreams. We have to passionate people to take risk and come back to the game. We need inspiration and marketing had very bad reputation, but can inspire people.

I hope this experience, this blog bring discussion and inspire people to take new risk, to follow new trends, to create new solutions… For me that the role of marketing today.